Worlds Of Opportunities – WOO was launched in 2012 by social entrepreneur Saskia de Knegt. She has a strong mission to create a positive impact on the lives of one million people within the next 10 years. Her brand concept was simple; bring quality to the lives of people purchasing the products, whilst at the same time benefit the farmers and artisans who create the products.
The love and respect at the heart of WOO’s brand also extend to our company culture and the way we do business. In production, we use sustainably sourced ingredients. As an employer, we believe in people and planetary sustainability. The opportunity to be involved in the manufacture of authentic products provides WOO’s partners with new skill sets that bring them increased prosperity.